One-to-One
Commerce Reimagined
Bridging the customer experience gap between marketing and e-commerce is the most costly missed opportunity in commerce.
Spangle delivers self-optimizing shopping journeys at scale that are contextually relevant, deliver one-to-one interactions, and adapt based on consumer engagement in real time.
Powering this experience is Spangle’s proprietary ProductGPT, a large product model that decodes context, consumer interactions, and merchant data. Paired with 360-degree product intelligence, our agents autonomously tackle challenges to maximize revenue for every visit at scale.
Vision
“Digital commerce needs a fresh approach. To help brands stay ahead of evolving consumer expectations, we built Spangle—an AI platform purpose-built for retail. Our solution unlocks native AI shopping experiences that adapt to consumer engagement in real-time, maximizing revenue while streamlining operations. Our mission is to help retailers deliver the relevance and variety shoppers crave now and in the future.”
Maju Kuruvilla, Founder & CEO of Spangle AI
Team
Our team brings 30+years of AI engineering expertise, spanning computer vision, NLP, and voice as well as commerce expertise from Amazon, luxury retail, and lifestyle brands. We have sat in your shoes implementing technology across the retail value chain to enhance customer experiences and improve operating efficiency. As serial entrepreneurs, we've delivered ROI with cutting edge solutions for Fortune 500 retailers and disruptive DTC brands alike.
Investors
The Trusted AI Partner for Consumer-centric Brands
"We're committed to educating customers about the science behind better skin health. The challenge was finding a way to share our innovative brand that could adapt to each visitor's skincare needs and level of scientific curiosity."
Carolina Reis Oliveira, CEO & Co-founder
"We're committed to educating customers about the science behind better skin health. The challenge was finding a way to share our innovative brand that could adapt to each visitor's skincare needs and level of scientific curiosity."
Carolina Reis Oliveira, CEO & Co-founder
"We're committed to educating customers about the science behind better skin health. The challenge was finding a way to share our innovative brand that could adapt to each visitor's skincare needs and level of scientific curiosity."
Carolina Reis Oliveira, CEO & Co-founder
"At WHP Global, we are committed to leveraging AI-driven innovations that enhance our brands and create meaningful customer experiences. By implementing Spangle’s technology for AnneKlein.com, we’ve unlocked new efficiencies and identified multiple areas where their core technology and ProductGPT can add significant value to our customers’ experience. We look forward to further integrating their AI solutions to deepen engagement and drive growth across our digital channels."
Gary Haas, VP of eCommerce at WHP Global
"AI has the potential to optimize relationships between consumers and brands, but many brands still face a gap between growing expectations and reality. To win, they must deliver relevant, scalable experiences that actually drive higher satisfaction and conversion. Spangle’s agentic AI has demonstrated tangible impact for brands by improving engagement and conversion, particularly in traditionally low-performing paid channels. We’re excited to support Spangle as they redefine how retailers connect with customers at the application layer.”
Scott Jacobson, Managing Director at Madrona Ventures
"At SPARC, we’re always seeking cutting-edge solutions to drive growth and enhance the customer journey. What truly sets Spangle apart is their approach to personalization—eschewing cookies and personal data in favor of real-time product relevance and contextual shopping behavior. This innovation delivers a scalable, privacy-conscious experience while driving remarkable conversion gains with minimal operational lift."
Samart Biswas, SVP of Digital Technology, Engineering and Data
"In my work with global retailers and through leading Coresight's Retail AI Council, I consistently hear that executives are struggling to keep up with evolving consumer expectations while also managing rising acquisition costs. Unlocking the full potential of AI in retail requires deep industry expertise combined with world-class AI talent. With their deep domain expertise and track record of delivering value, Spangle is a company the industry should be watching closely."
Deborah Weinswig, CEO and Founder of Coresight Research
"Consumer expectations are evolving rapidly, fueled by generative AI’s adoption across the consumer landscape. Shoppers now expect technology to understand their intent, anticipate their next question, and deliver tailored results in real time and e-commerce needs to meet those expectations to remain competitive. Spangle gets to the heart of this issue. Spangle offers a game-changing platform that empowers retailers to compete by improving consumer interactions and providing a scalable, sustainable path forward.”
Ullas Naik, Founder & General Partner at Streamlined Ventures
Press
