Maju Kuruvilla
20 March 2025
Shopper habits are evolving at an unprecedented pace, and the rise of AI-powered shopping agents is set to redefine how consumers interact with brands. Despite years of investment in customer data and personalization, modern retail still falls short of meeting customer expectations. Retailers that do not deliver on evolving customer expectations risk falling behind as the industry transforms.
Commerce needs the next Shopify to elevate and empower brands for the new AI era. The static nature of current e-commerce and the failed personalization efforts over the last two decades are preventing merchants from meeting today’s consumer demands and driving sustainable growth.
Our Vision: Reimagining 1:1 Commerce with AI
At Spangle, we believe in rethinking commerce from the ground up, not just layering AI onto outdated systems. Our approach is to move away from outdated customer data-driven models to a product-first strategy aligned with customer trends. By harnessing our advanced Product GPT model and autonomous AI agents, we power self-optimizing shopping experiences tailored to each shopper, whether human or an AI Agent purchasing on their behalf.
The Problem: A Broken Digital Shopping Experience
From the very first touchpoint, today’s digital shopping experience is fundamentally flawed — not just for future AI agents, but for human shoppers as well.
Imagine meeting with a personal stylist for a session. Instead of learning why you are there, whether for a work wardrobe, a special event, or a seasonal refresh, they immediately start suggesting random outfits. They miss the context of your visit entirely. You wouldn’t trust their recommendations, and you might not return. Yet, e-commerce routinely subjects customers to the same kind of friction, and it’s costing brands revenue.
This problem stems from two key issues:
- Static E-Commerce Infrastructure – Websites mirror physical stores, forcing every shopper into the same rigid experience.
- The Failed Promise of Personalization – Current personalization efforts rely on historical customer and behavior data, resulting in irrelevant and disconnected experiences that don’t align with real-time shopper intent.
The disconnect is even more evident in marketing-driven traffic. Roughly 40% of an e-commerce site’s visitors come from paid sources, yet there is a glaring misalignment between the marketing experience and the on-site journey. This results in lower conversion rates, diminishing Return on Ad Spend (ROAS), and rising customer acquisition costs.
The Solution: AI That Understands and Adapts to Shoppers
Imagine a world where every person sees a store designed just for them, tailored to what they’re looking for, at infinite scale. A store that adapts in real-time based on their interactions, just like TikTok, but for shopping. Spangle’s AI-powered system does just that by automating merchandising for every visitor and delivering high-converting, contextually relevant experiences at scale.
Our breakthrough product, Spangle’s Self-Optimizing Landing Experiences, is designed to bridge the gap between paid traffic and on-site engagement. By autonomously optimizing for conversion, revenue, and ROAS, we ensure that every shopper enjoys a seamless journey from ad to cart.
Proven Impact: AI-Driven Revenue Growth
Spangle’s AI-powered approach has already demonstrated remarkable results:
- 51% lift in conversion rates
- 46% increase in shopper engagement
- 18% rise in Average Order Value (AOV)
- 2x improvement in ROAS
The Next Evolution of E-Commerce Built for AI and Humans
While the impact today is substantial, our vision extends far beyond the present. Consumer AI Agent driven shopping will soon become a dominant force in digital commerce. Businesses that embrace this transformation will be best positioned for success in an AI-powered future.
With the rapid advancements in AI and the anticipated rise of Artificial General Intelligence (AGI), we stand on the edge of a fundamental shift in commerce—one where AI agents will shop alongside humans. At Spangle, we’re not just solving today’s challenges; we’re building the infrastructure for a future where commerce is dynamic, intelligent, and fully optimized for both human and AI shoppers.
We’re leading this revolution by partnering with the most forward-thinking brands in the industry.
Welcome to the future of commerce. Welcome to Spangle.
This is just the beginning. If you’re ready to elevate your e-commerce experience and unlock the full potential of AI-driven shopping, let’s talk. Join our movement to reimagine commerce together.
